Book - Brand Marketing on Instagram by Rishabh Bansal

Brand Marketing on Instagram is a book authored by Rishabh Bansal.

The book extensively covers about Instagram marketing, branding and growth techniques on visual marketing platform Instagram.

Comprising of 9 chapters in total and three case studies, the book is supremely popular in India. It is one of the top referred books for Instagram marketing. Also, the book got many 5 star reviews on it’s Facebook page and Amazon from readers.

Details about the book:

  • Pages: 116
  • Edition: Second
  • Format: Paperback, Hardcover, eBook
  • Author: Rishabh Bansal
  • Language: English
  • Edition: Second
Brand marketing on Instagram -Rishabh bansal book cover design

Buyer Reviews

Perfect Blend of Advertising Business on Instagram

Rating: ⭐⭐⭐⭐⭐
By: Chandni Wadhwani (Reviewed on Amazon)

Amazing Content

Rating: ⭐⭐⭐⭐⭐
By: Srushti Jaiswal (Reviewed on Amazon)

Highly informative book

Rating: ⭐⭐⭐⭐⭐
By: Attinder Singh (Reviewed on Facebook)

Worth reading

Rating: ⭐⭐⭐⭐⭐
By: Gurwinder (Reviewed on Amazon)

Well explained topics and easy language

Rating: ⭐⭐⭐⭐⭐
By: Amazon customer (Reviewed on Amazon)

Bunch of knowledge

Rating: ⭐⭐⭐⭐⭐
By: Jagdeep grewal (Reviewed on Amazon)

Must Read Book

Rating: ⭐⭐⭐⭐⭐
By: Raghav (Reviewed on Amazon)

Value for money

Rating: ⭐⭐⭐⭐⭐
By: Lavi bansal (Reviewed on Amazon)

Why marketing and branding on Instagram?

Instagram is not a platform to ignore. From top international brands to local brands all are leveraging the power of this visual marketing platform to enhance brand visibility. Below are some stats about Instagram to help you understand the power this platform holds.

1 billion+

Instagram accounts worldwide are active every single month.

500 million+

Accounts use Instagram Stories every day.

90 per cent

of accounts follow a business on Instagram.

25 per cent

of all internet users have Instagram.

Introductory video and chapter details

Chapter details

The book comprises of 9 chapters, covering extensively about content creation, hashtag research, content marketing, automation tools and paid advertising on Instagram. Below are the chapters in the book:

  • Chapter 1 – Introduction to branding and Instagram marketing
  • Chapter 2 – Basic concepts of Instagram
  • Chapter 3 – Competitor Research
  • Chapter 4 – Content Creation
  • Chapter 5 – Hashtag Research
  • Chapter 6 – Profile Growth
  • Chapter 7 – Automation
  • Chapter 8 – Paid advertising on Instagram: Instagram Ads
  • Chapter 9 – Instagram TV: IGTV

Starting from the beginning, each chapter will take you to an upper level in your Instagram marketing journey.

Read what the experts say about Instagram marketing

While it’s great to post high-quality content on Instagram, I believe that the way ahead for marketers is through Instagram Stories.
Shane Barker
Instagram marketer
The benefits of Instagram Stories for brands are truly endless.
neil patel lead generation
Neil Patel
Digital marketer


Below are the screenshots of the actual results we garnered by implementing the techniques in the book. The screenshots are from different accounts with different niches.

Increase in organic reach with hashtags

Instagram hashtag strategy organic results 1
Instagram hashtag strategy organic results 2

Posts trending for hashtags

trend for hashtag instagram


Yes. This book covers aspects of Instagram marketing from the scratch.

In this book, you’ll discover techniques that help you to capture the eyeballs of your target audience.

Yes, this book specifically covers various image and video creation tools for Instagram with screenshots.

Yes, the book includes three case studies on how to trend for hashtag, how to gain interest based followers and how to gain location based followers.

Yes, it includes a special chapter of IGTV and how to increase IGTV views.

Branding is important to stand out. This book helps you with importance of colors and how colors influence the psycology of customers.

Meet the author: Rishabh Bansal

rishabh bansal author book

Rishabh bansal is the founder of knowledge platform – BMIG, digital marketer and online branding expert. He has penned down various case studies regarding online consumer behavior, online marketing, user data tracking.

Besides the book, Brand marketing on Instagram, he has also written ‘Lead generation using Instagram stories’ ebook.

His vision is to empower businesses across the globe with his books and case studies.