What is Technical SEO?
Technical SEO is the process of optimizing a website’s technical elements to improve its visibility and performance in search engine results. It focuses on the behind-the-scenes aspects of a website that affect how search engines crawl, index, and rank content.
Key elements of Technical SEO:
Crawlability: Ensuring that search engine crawlers can easily access and navigate your website’s pages. This involves having a clear site structure, using XML sitemaps, and avoiding broken links.
Indexing: Making sure that your website’s content is included in search engine indexes, so it can appear in search results. This involves using meta robots tags and submitting your site to search engines.
Mobile-friendliness: Optimizing your website for mobile devices, as more and more searches are conducted on smartphones and tablets. This includes using responsive design and ensuring fast load times on mobile devices.
Page speed: Improving your website’s loading speed, as faster websites tend to rank higher in search results. This involves optimizing images, minifying code, and using a fast hosting provider.
Security: Implementing security measures to protect your website from hackers and malware, as search engines may penalize websites with security vulnerabilities. This includes using HTTPS, updating plugins and themes, and using strong passwords.
Structured data: Using structured data markup to help search engines understand the content of your website and display it in rich snippets in search results. This can include product information, reviews, and event details.
Types of Structured data:
Core Types:
- Article: Used to mark up news articles, blog posts, and other written content.
- Organization: Used to provide information about a business or organization, such as its name, address, phone number, and logo.
- Person: Used to mark up information about a person, such as their name, job title, and contact information.
Rich Result Specific Types:
- Product: Used to mark up product information, such as price, availability, and reviews.
- Recipe: Used to mark up recipes, including ingredients, instructions, and nutritional information.
- Event: Used to mark up events, such as concerts, conferences, and sporting events.
- FAQPage: Used to mark up frequently asked questions and their answers.
- HowTo: Used to mark up step-by-step instructions, such as tutorials and DIY guides.
- VideoObject: Used to mark up videos, including title, description, and thumbnail image.
- LocalBusiness: Used to mark up local businesses, such as restaurants, hotels, and shops.
- Review: Used to mark up reviews of products or services.
- BreadcrumbList: Used to mark up breadcrumb navigation.
- SitelinksSearchBox: Used to mark up a site search box.
Other Types:
- JobPosting: This is a structured data markup format specifically designed to represent job postings on the web. By implementing JobPosting schema, you provide search engines with crucial information about your job openings, such as job title, description, location, salary, and application instructions.
To simplify the process of creating valid JobPosting schema for your website, we offer a dedicated Job Posting Schema Generator. - Course: Used to mark up courses and educational content. On BMIG, we created a tool to help you generate CouseInfo Schema for your course pages.
- SoftwareApplication: Used to mark up software applications.